By Upcoming Property 
Gurugram-based Elan Group has announced a significant investment of nearly ₹1,600 crore to develop an ultra-luxury residential project in Gurugram, reinforcing its position as one of the most aggressive and design-forward real estate developers in the National Capital Region. The upcoming project, Elan The Statement, will be developed in Sector 49, Gurugram, a rapidly maturing micro-market that has emerged as a preferred destination for high-end residential developments.
The announcement comes at a time when luxury and ultra-luxury housing in Gurugram is witnessing unprecedented demand, driven by rising incomes, lifestyle upgrades, and strong appetite from HNIs, CXOs, entrepreneurs, and NRIs. According to market trends, premium housing has outperformed mid-income segments over the last two years, particularly in established sectors of Gurugram such as Golf Course Road, Golf Course Extension Road, and Sohna Road.
With Elan The Statement, the group is not just launching another luxury project but aiming to create a landmark residential address that aligns with global luxury standards. The project will be spread across approximately six acres, offering exclusivity, privacy, and architectural distinction — factors that have become critical decision drivers for modern luxury homebuyers.
This investment further underlines Elan Group’s long-term confidence in the Gurugram real estate market. The city continues to benefit from robust infrastructure, proximity to Delhi, strong corporate presence, and continuous upgrades in connectivity through expressways and metro expansions. The developer’s decision to commit such a large capital outlay reflects strong belief in sustained end-user demand rather than speculative absorption.
Elan The Statement: Redefining Ultra-Luxury Living in Gurugram
Elan The Statement is envisioned as a statement-making address — both literally and symbolically — catering to discerning buyers seeking large-format homes with privacy, design finesse, and exclusivity. The first phase of the project will feature 230 ultra-luxury four-bedroom residences, with apartment sizes ranging from 4,300 to 4,500 sq. ft., placing it firmly in the ultra-luxury housing segment in Gurugram.
Each residence has been meticulously planned to offer expansive living spaces, high ceilings, and seamless indoor-outdoor flow. One of the standout features of the project is its two-homes-per-core layout, which ensures low-density living, reduced footfall, and enhanced privacy — a major preference among luxury buyers post-pandemic.
The homes will include private lift lobbies, a feature increasingly associated with high-end global residential developments. This not only adds to exclusivity but also ensures controlled access, privacy, and a sense of arrival for residents. The interiors will be finished with high-end specifications, premium materials, and globally sourced fittings, aligning with the expectations of buyers accustomed to international standards of living.
Beyond individual residences, Elan The Statement aims to offer a holistic luxury lifestyle. The project will feature a comprehensive suite of amenities designed to cater to all age groups, including wellness zones, fitness facilities, leisure spaces, children’s play areas, and senior-friendly features. The emphasis is on creating a self-sustained, community-oriented luxury environment rather than just a collection of large apartments.
The developer’s focus on low density, large unit sizes, and curated amenities positions the project strongly for end users rather than investors looking for quick flips — a trend increasingly visible in Gurugram’s ultra-luxury market.
Architectural Excellence by Benoy and a Distinctive Golden Glass Façade
One of the most defining aspects of Elan The Statement is its architectural vision, led by Benoy, the renowned London-based architectural and design firm known for its global portfolio of iconic mixed-use and luxury developments. The collaboration signals Elan Group’s intent to benchmark the project against international residential landmarks rather than local competitors.
The project will feature a unique metal-and-glass façade, highlighted by a striking golden glass exterior, setting it apart visually from conventional high-rise developments in Gurugram. This façade is not just an aesthetic choice but also a branding statement — reinforcing the project’s identity as a premium, globally inspired residential address.
Benoy’s design philosophy focuses on blending form with functionality, ensuring that visual appeal is complemented by practical layouts, optimal light penetration, ventilation, and sustainability considerations. The towers are expected to have a strong skyline presence, contributing to Gurugram’s evolving urban landscape while maintaining harmony with surrounding developments.
The golden glass façade is designed to change character with natural light — offering different visual experiences during the day and night. Such design elements resonate strongly with ultra-luxury buyers who value uniqueness, exclusivity, and architectural storytelling as much as carpet area and amenities.
In a market where many luxury projects compete on similar specifications, architectural differentiation becomes a key value driver. Elan Group’s decision to work with a globally reputed firm reinforces buyer confidence and enhances the project’s long-term brand recall and resale value.
Sector 49 Gurugram: A High-Potential Luxury Residential Micro-Market
The selection of Sector 49, Gurugram, as the location for Elan The Statement is both strategic and timely. Sector 49 sits at the intersection of Sohna Road and Golf Course Extension Road, offering excellent connectivity to major commercial hubs, educational institutions, healthcare facilities, and lifestyle destinations.
Over the past few years, Sector 49 has evolved from a developing pocket into a well-established residential micro-market, attracting premium residential projects and affluent end users. Its proximity to major employment corridors, including Cyber City, Golf Course Road, and Southern Peripheral Road (SPR), makes it highly attractive for senior professionals and business owners.
Infrastructure upgrades in and around the sector — including road widening, improved civic amenities, and upcoming metro connectivity — have further enhanced its appeal. Unlike saturated luxury zones, Sector 49 still offers scope for thoughtfully planned developments with large land parcels, making it suitable for ultra-luxury housing projects in Gurugram.
Vineet Dawar, President – Sales & Strategy, Elan Group, highlighted the location’s readiness for a project of this stature, noting that buyer demand in the area has matured and is now aligned with large-format, lifestyle-driven homes. This sentiment reflects broader market trends where buyers prefer established yet evolving neighborhoods that balance connectivity with livability.
From an investment perspective, Sector 49 offers strong potential for long-term capital appreciation due to limited supply of ultra-luxury projects, rising land values, and increasing end-user demand.
Rising Demand for Ultra-Luxury Housing in Gurugram
The launch of Elan The Statement comes at a time when ultra-luxury housing in Gurugram is experiencing a structural demand shift. Post-pandemic lifestyle changes have significantly altered buyer preferences, with increased focus on larger homes, privacy, wellness amenities, and premium living environments.
Gurugram has emerged as one of India’s strongest luxury housing markets, driven by its corporate ecosystem, global workforce, and rising number of high-net-worth individuals. Buyers today are willing to pay a premium for well-designed, low-density developments that offer not just homes but a complete lifestyle upgrade.
Market data indicates that luxury and ultra-luxury segments have shown higher absorption rates compared to mid-segment housing, with many projects witnessing strong bookings at launch itself. Factors such as limited new supply, rising construction costs, and growing aspiration for branded developments have further supported price appreciation.
Projects offering large unit sizes, private lift access, and globally curated amenities — like Elan The Statement — are particularly well-positioned to tap into this demand. The preference is increasingly shifting from speculative investors to genuine end users seeking long-term residence, stability, and lifestyle quality.
This evolving demand landscape provides a strong foundation for Elan Group’s ₹1,600-crore investment, ensuring sustained interest and absorption over the project lifecycle.
Elan Group’s Expanding Portfolio and Long-Term Vision
With Elan The Statement, Elan Group continues to strengthen its presence in the NCR real estate market. The group’s portfolio currently includes 15 projects across Gurugram and New Delhi, with a total built-up area of approximately 25 million sq. ft., spanning residential, commercial, and mixed-use developments.
Over the years, Elan Group has built a reputation for delivering architecturally distinctive projects with strong branding and premium positioning. The group’s focus on design innovation, strategic locations, and lifestyle-oriented developments has helped it carve a niche in the competitive NCR market.
The ₹1,600-crore investment underscores the group’s long-term commitment to the luxury residential segment and its confidence in India’s urban housing growth story. Rather than chasing volume, Elan Group appears focused on creating landmark developments that enhance brand equity and deliver sustainable value.
As Gurugram continues to evolve as a global city, projects like Elan The Statement are likely to play a defining role in shaping its premium residential landscape.
